This training advances your techniques to Search Position, Conversions, Traffic and Sales. Explore the free tools of SEO which immediately impact the ranking.
*For newbies [SEO stands for Search Engine (e.g. Google, bing, Yahoo, etc) and O is for Optimization]
The course goes in a deep dive and step by step walk through of 3 implementations:
** Technical SEO: Verification, Indexing, rendering, Sitemap, appearances, etc.
** On-Page optimization [optimizing how easily Search Engines reads and understands your sites]: Page Title, URL, Meta Description, H tags, page layout, easy navigation, alt tags, diversity of content, etc.
** Off-Page Optimization: Potential methods of link building, and avoidance of the myths and misuse of this strategy which can harm your business