All specialists, scientists, entrepreneurs, artists, creative people and producers (of anything!) generally dread marketing. Marketing, we’d think is a talent or a gift – it is not! Marketing is an art and a science that can be learned, a skill that can be acquired and then mastered.
This short presentation is intended as a primer to help us all overcome the fear of the unknown at least as far as Marketing is concerned. This is a prelude to full fledged marketing primer where we debunk the art and science of marketing to help begin ‘an exciting marketing journey’ for all.