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SEO Schema Tutorial: Structured Data for WordPress – JSON LD

19 Jun , 2018  

Requirements
  • Have at least a passing familiarity with search engine optimization (SEO) and WordPress
 
Description

If you are an SEO – or are planning to be one – then you absolutely, positively must know how to markup your webpages. 

With voice search becoming more important by the day, Google is relying a lot on schema markup code to understand the content of webpages and present results that are very, very relevant to searchers. 

You may expect webpages with well optimized schema markup to gradually take more and more prominent positions in the SERPs. 

And webpages without schema markup will start ceding space to to ones that have optimized schema markup. More so when you are talking about local businesses. 

And local business without schema markup on their pages is practically leaving money on the table. 

In this course, you will learn – step by step – how to create JSON LD schema markup for any kind of webpage, test your code – and insert it onto your webpages. Even if you do not know much about programming and haven’t written computer code in the past, you will be able to see how to create valid schema markup for your websites. 

You will also see how to optimize schema markup – and why you need to. 

If you were to try to learn all of this by yourself, you might spend hours or even days trying to figure out all of the nitty-gritty. This course will help you get upto speed and have a working knowledge of creating and using schema markup in a little over 2 hours. 

Who is the target audience?
  • SEOs and web developers

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