This course is designed to give you a better understanding of what branding is. Specifically In this course, you will learn the fundamentals of
branding, the concept of a brand filter and how to create a style guide
for your brand. In addition, Bill Clanton will walk you through some simple
steps to make your brand more consistent and how to communicate that
with your internal staff and outside marketing firms and designers.
Are you having trouble getting customers to recognize your brand? Are you wasting time having to explain your brand over and over to marketing agents? Does everyone on your staff understand the mission of your brand? If any of these questions made you nervous about the effectiveness of your brand, then you need to consider taking this course.
Just think of it, you could be one hour away from making your brand more effective and more consistent. Consistency of your brand will make your company more recognizable and in the end, pave the way to increased sales